The Marketing Playbook

Your guide to growing your local business.

Most local business owners we talk to feel like they have to advertise everywhere.

They put a little bit of money in a lot of places OR a lot of money in the wrong places. So how do you know where you should be spending your money and what is going to work?

Here are 10 questions from our Playbook you can ask about existing and future marketing opportunities…

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How do my best customers find my products/services and will they find them this way?

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Is this a short-term (seasonal) or long-term strategy?

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How do I know if I’m getting results, can I track this to real money?

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Is there any proof that this is working for someone else in a similar industry or with similar customers?

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Will the message be consistent with or coordinate with your other marketing?

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Are my best clients finding my competitors this way?

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How long should this take to begin working?

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Does it make sense to spend money for that long to get new customers?

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If it doesn’t work can I cancel and get a refund?

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What size (of your specific targeted audience) are they reaching?

Get help with these questions and more
with the 7 Story Marketing Playbook.

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Of course, to ask these questions, you’ll need to know

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Who your ideal client is

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Your core marketing message (or core story)

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Which are your more profitable products or services

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What your ideal client wants

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How your customers categorize your industry

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Which are your core products and services

We can help you answer those questions and more.

And we can keep you up to date on the latest marketing tips so you can keep your business fresh. In this guide, you’ll discover the 7 step process we use to help our clients get more leads and customers and reach their business goals. This guide will walk you through each step, the questions we ask, the resources and tools we use and give you an example of each strategy. This plan works and continues to work for local businesses.

With this guide you’ll be able to:

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Identify your ideal client

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Write out your core story or marketing message

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See your business through the eyes of your best customer

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Know which services or products you need to update or improve

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Understand how to turn prospects into raving fans

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How to get repeat and referral business from those customers

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